Big news from Seattle legend USC Events on Saturday when they announced the very first Journey to Paradiso NW College Tour. The first two weeks in April will see USC mobilize across seven cities in Oregon, Washington, Montana, and Idaho.
This is a surefire way to build up hype for this favorite of Northwest summer music festivals, and a killer marketing move on their part.
Here’s a thought for you all: Taking into account, for instance, the Excision/Dirtyphonics bill USC brought to Eugene last month, are we in the beginning stages of a territorial expansion?
This was only the initial announcement, and the Electronic Letter will keep you all informed as the details continue to roll out!
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